Kevin Cruz is a Vancouver-based photographer and creative director specializing in fashion, beauty, advertising, and product photography. Known for his ability to merge big-picture creative with strategic execution, Kevin brings concepts to life that don’t just look good—they mean something.

Whether collaborating with designers, stylists, and art directors or leading full-scale productions, Kevin thrives in both intimate shoots and large commercial campaigns. His work has been featured in Photo Vogue and Elle Magazine, with clients including Uber Eats, Loblaws, Atelier Details, and Marriott Bonvoy.

Beyond capturing the image, Kevin works closely with clients, focusing on crafting, developing, and executing narratives that forge a deeper connection between their audience and their brand. Every project begins with one core principle: to create purposeful, considered imagery that tells a story beyond the frame.