IMAGES WITH INTENTION
Kevin Cruz is a commercial photographer and creative director based in Vancouver, Canada. A through-line of his approach to image-making is his capacity to create both elegant, atmospheric studio portraiture and on-location cinematic narratives.
Cruz loves partnering with brands seeking to create impactful imagery and are looking to invest in professional visual production. Kevin and his team are versatile: from lean crews for on-the-go projects to larger productions, they adapt to fit the job.












WHERE YOU’VE SEEN MY WORK
SELECT PROJECTS
CAUSTICS — Creative Direction, On-Set Art Direction, Photography
EVERYTHING SPIRITUAL — Creative Direction, On-Set Art Direction
HOUSE OF MAUKA — Creative Direction, On-Set Art Direction, Photography, Video
“Still Waters Run Deep” — Creative Direction, Video

BRAND & LIFESTYLE
As a photographer and creative director, Kevin’s experience covers several industries including food and hospitality, fashion, beauty, and tech. Cruz’ experience and skills have also allowed him to build relationships with some of the most respected people in the creative industry, from designers, art directors and various crew members.
Cruz has worked with creative departments from different brands, has built processes and best practices, managed budgets, and led teams. He understands that there is never a “one size fits all” solution and that each challenge requires a different approach and strategy.

PRODUCT & E-COMMERCE
For brands that offer products for customers, quality photography is one of the most important factors that define the success of product marketing. The power of an image speaks for itself, especially for online advertising.
As a commercial photographer, Cruz uses his expertise in lighting and composition to build a bridge between your audience and your product through the power of visual storytelling.

FOOD & HOSPITALITY
Whether it is delicate handmade pastries paired with craft cocktails or bustling hotel lobbies, capturing the detailed nuances behind your business is Cruz’ core focus.
Cruz employs meticulous uses of props and styling, natural and artificial light, colour, and composition to craft compelling visual narratives through his food and hospitality photography.
HEADSHOTS & Personal Branding
Investing in a professional headshot is essential in today's visually-driven world, where first impressions matter more than ever. Kevin brings years of experience and an eye for detail to capture your best self. Whether for corporate profiles, acting portfolios, or personal branding, Kevin's expertise ensures you stand out with confidence and authenticity.

FASHION & MODEL DEVELOPMENT
Cruz has worked with models from all over Canada and have been featured in publications such as Vogue Italia, Boudoir Inspiration, RIZING Magazine, and VZSN Magazine.
Model development sessions are created for models who are looking to build or expand and show their versatility. These sessions are not only great for portfolio-building, but they offer an opportunity for direct feedback, guidance, and live image review to increase one’s understanding of the set, lighting, posing, and themselves.
Testimonials